One platform for two event brands — from the guest's first click to the scan at the door.
Leisure Music Productions and Techno Kitchen run events in Vienna and at international showcases. The guest list lived in messages, spreadsheets and people's heads, the door in printed lists, invitations in individual e-mails. What was needed was not another website but a system: a public site that carries both brands, and behind it everything an event night actually needs.
Home page, event overview with filters, and an event page with artwork, line-up, set times and venue. Two brands in one site, each with its own colour world. The navigation sits inside the photograph rather than above it — image, type and menu are one design. Dark and light, mobile first, with search-engine basics and social preview images.
The team maintains the full-screen slides of the home page itself: upload a photo, set headline, text and button, drag to reorder. The photo stays exactly as uploaded — how much it is calmed, whether a text shade sits beneath the type and how many seconds a slide stays are set per slide by the superadmin, with an instant preview. Saving writes to a working copy; only what is published goes live, with a version and a name. The platform renders every image into the right sizes for phones and large screens on its own.
Guests create an account without a password — enter an e-mail, click a link. From then on they carry a personal QR Guest Pass: one for every event, not one per ticket. Access to a given night follows an approval — automatic, manual or a mix of both, with waiting list and registration deadline.
A purpose-built back office rather than a kit: the next event with a countdown, capacity, and open requests with one-tap decisions. The request pulse shows the last 14 days — click a day to see who signed up and what they requested. Events are built here in substance — media, line-up with set times and artist links, capacity, team, visibility and a printable event QR code. Whatever is deleted is deleted knowingly: a dialog first states, with real numbers, what goes and what stays. Four roles, and an audit log in which each role sees only its own rank and below.
Drop the artwork into the window — the platform reads title, date, opening hours, venue, address and line-up from it and fills the event form in. A human checks it: the result is always a draft flagged for review, so a misread can never reach the public site. Twenty minutes of typing become two minutes of checking.
Every place the events are promoted gets its own short link with a QR code — flyer, poster, Instagram bio, story, newsletter. Created in three questions, the QR code is ready to print at once, and the destination can still be changed after the flyer has gone to print. The report shows the whole path: scanned, registered, event requested, approved, checked in at the door. The platform measures the source itself — no visitor ID, no fingerprinting, no advertising pixel, and nothing is estimated.
Eighteen designed templates — verification, Guest Pass, approval, rejection, waiting list, reminder, event update, team invitation. All in one e-mail design system, all with a plain-text version, all through a queue of their own and a verified sending path. SPF, DKIM and DMARC pass, mail-tester scores 9.6 out of 10. Inside the admin panel every template can be viewed with sample data and sent to yourself as a specimen.
People sign up in the footer of every page, with double opt-in and a consent history that records who agreed and when. That is the page the GDPR wants to see.
Writing happens in the composer: blocks for headline, text, image, event card and photo gallery, movable by drag and drop, with a live preview beside them — what stands on the left appears on the right exactly as the recipient will get it. Plus a test send to yourself, scheduling, and delivery through the background worker so a large list never blocks the server.
What comes out is not a stock newsletter but the same dark editorial language as the site — with event artwork, line-up and an unsubscribe link in every issue.
At the door staff scan on their own phones — double-scan-safe, with manual lookup as a fallback and unmistakable error states: already checked in, no access, revoked, check-in closed. A connection error is never an approval. And when the app steps aside for a deploy, the server shows a branded maintenance page instead of an error code. Before every release the database is backed up and the backup verified; if that fails, nothing is changed.
Request, approval, pass and entry now hang on a single record. The night no longer starts with a printed list but with a scan. And everything the team needs to run it — create events, approve guests, send the newsletter, open a new event brand — happens in their own admin panel, without a developer. The team now also designs the home page itself and sees which flyer and which link the sign-ups come through.
Screenshots from a demo database. All names, e-mail addresses and figures shown are fictional.
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